Infinite Energy Center is tuning up the keys for the busiest summer in history
FOR THE BUSIEST SUMMER IN HISTORY
DULUTH, GA. (July 10, 2017) – In celebration of Infinite Energy Center’s busiest summer line-up in the Arena’s history, piano keys were painted on the crosswalk leading to the main entrance of the Arena. The unique musical element was designed and painted by the marketing department as a promotional effort to kick off the summer of events.
“The piano keys crosswalk is a fun way to promote the exciting things that are happening at the Arena,” said Robyn Ali, executive director of marketing and business development. “We hope the thousands of guests that will be attending upcoming concerts will use them as a great photo opportunity to capture their experience.”
The creative public art replaces the standard crosswalk pattern that previously existed. Installation was a two-day process that started with the painting of a large white rectangle as the base of the keyboard design. The second day consisted of painting the black keys using a stencil and thick black lines to create the depth between the keys.
To launch the historic line-up of events, James Taylor and his All-Star Band with special guest Bonnie Raitt are performing tonight @ 7:30pm, followed by the legendary Paul McCartney’s One On One tour on Thursday, July 13th. To find a full list of all upcoming events at Infinite Energy Center, visit www.InfiniteEnergyCenter.com.