Sep 19

Infinite Energy Center celebrates opening of new parking deck

DULUTH, Ga. (September 19, 2019) – An official ribbon cutting for Infinite Energy Center’s new 2,400 space parking deck was held today. County officials, venue and community partners, and County leaders were invited to attend the ribbon cutting. GCVB Chief Operating Officer Stan Hall was on hand to lead the cutting of the celebratory ribbon. Wakefield Beasley & Associates acted as the architect for the project and Brasfield & Gorrie was the general contractor. Construction of the deck began in June 2018 and marks the first completed project of the Infinite Energy Center master plan for expansion.

“The deck will provide ample parking to meet the demands of the expanding campus and increasing number of events,” said General Manager Joseph Dennis. “We are excited that this project is the first step in enhancing the overall guest experience.”

The deck can be entered from both the Sugarloaf Parkway and Satellite Boulevard entrances. The central location of the deck will make it easily accessible to and from the Arena, the Forum, and the Theater.

While there is no fee to use the deck initially, plans include implementing a paid parking structure in the future. Infinite Energy Center will be partnering with LAZ Parking to utilize their knowledge and experience managing deck operations.

Construction on a second parking deck is already underway with completion slated for December. Additional plans for the campus include construction of Revel, an entertainment district by North American Properties and a Westin Hotel by Concord Hospitality.

Visit Infinite Energy Center to experience the New Look, New Energy, New Deck.

About Brasfield & Gorrie

Founded in 1964, Brasfield & Gorrie is one of the nation’s largest privately held construction firms, providing general contracting, design-build, and construction management services for a wide variety of markets. We are skilled in construction best practices, including virtual design and construction, integrated project delivery, and lean construction, but we are best known for our preconstruction and self-perform expertise and exceptional client service. Brasfield & Gorrie has 12 offices and approximately 3,000 employees. Our 2018 revenues were $3.3 billion. Engineering News-Record ranks Brasfield & Gorrie 25th among the nation’s “Top 400 Contractors” for 2019.

About LAZ Parking

LAZ Parking, founded in Hartford, CT in 1981, is one of the largest and fastest-growing parking companies in the United States, operating over a million parking spaces across the country in over 3,150 locations in 35 states and 410 cities. With over 38 years of experience providing parking management, transportation and mobility services, LAZ works seamlessly across a variety of market segments, including hospitality and valet, office buildings, medical, airport and transportation, campus, government and municipal, retail, events, residential building and shuttle services. Additional information can be found at

About Infinite Energy Center

Just minutes outside of Atlanta, Infinite Energy Center’s 118-acre campus can accommodate a variety of events from concerts, performances, meetings, trade shows, conventions, banquets, and celebrations. The multipurpose campus includes an amazing 13,000-seat arena (Infinite Energy Arena), an intimate 708-seat theater (Infinite Energy Theater), 23 versatile meeting rooms, a 50,000-square-foot exhibit hall, and a 21,600-square-foot grand ballroom (Infinite Energy Forum). The campus, operated by the Gwinnett Convention and Visitors Bureau, distinguishes itself by hosting a diverse range of events, including the ECHL’s Atlanta Gladiators, NLL’s Georgia Swarm, Carrie Underwood, Justin Timberlake, Ron White, JapanFest, J. Balvin, Paul McCartney, George Strait, Eric Clapton, NCAA Women’s Gymnastics Championships, Disney On Ice, U2, Orange Conference, Beyoncé and more.


Press Contact:

Marcia Powell

Infinite Energy Center

(770) 813-7552

[email protected]