Infinite Energy Center announces partnership with LIT Vodka
INFINITE ENERGY CENTER ENTERS PARTNERSHIP WITH GEORGIA-DISTILLED LIT PREMIUM VODKA
DULUTH, Ga. (March 2, 2020) – Infinite Energy Center announces a new partnership with Georgia-distilled, LIT ULTRA PREMIUM VODKA. The LIT Lounge will debut for the Post Malone concert on Tuesday, March 3 and will be open for all events for suite holders, club members and club level ticket holders. This sponsorship ignites the start of a multi-year commitment which includes the branding of the entire Club Lounge and the VIP entrances. As the official featured vodka of Infinite Energy Center, LIT ULTRA PREMIUM VODKA will receive product placement, interior signage, and digital marketing assets.
“We are excited LIT ULTRA PREMIUM VODKA chose the Infinite Energy Center to
showcase their product,” says general manager, Joseph Dennis. “This partnership provides a great opportunity for guests to socialize in the LIT Lounge, as well as enjoy a perfected ultra- premium vodka while attending events.”
LIT Lounge is located on the club level and has a birds-eye view of the front lobby and the Arena floor. The Lounge provides luxury seating and excellent food and beverage options, featuring LIT ULTRA PREMIUM VODKA.
"Wow, we are very excited about the partnership opportunity with Infinite Energy Center and the years to come. I think what we have done within the Arena is unmatched by any previous partner all the while creating a completely different atmosphere and experience for those attending an event inside the Arena,” says LIT’s executive vice president and director of operations, Derek Hacker. “With that said, we welcome you to come out to any event at the Infinite Energy Center to see the newly named LIT Lounge and support a Georgia brand in
LIT ULTRA PREMIUM VODKA."
Lit Vodka first entered the Atlanta market in October 2018. It is a lifestyle brand for the thrill seekers who lives life without regret.
About Lit Ultra Premium Vodka
About Infinite Energy Center
Just minutes outside of Atlanta, Infinite Energy Center’s 118-acre campus can accommodate a variety of events from concerts, performances, meetings, trade shows, conventions, banquets, and celebrations. The multipurpose campus includes an amazing 13,000- seat arena (Infinite Energy Arena), an intimate 708-seat theater (Infinite Energy Theater), 23 versatile meeting rooms, a 50,000-square- foot exhibit hall, and a 21,600-square-foot grand ballroom (Infinite Energy Forum). ). The campus, operated by the Gwinnett Convention and Visitors Bureau, distinguishes itself by hosting a diverse range of events, including the ECHL’s Atlanta Gladiators, NLL’s Georgia Swarm, Carrie Underwood, Justin Timberlake, Ron White, JapanFest, J. Balvin, Paul McCartney, George Strait, Eric Clapton, NCAA Women’s Gymnastics Championships, Disney On Ice, U2, Orange Conference, Beyoncé and more. For a full list of events, please visit www.InfiniteEnergyCenter.com.
Press Contact: Marcia Powell
Infinite Energy Center
(770) 813-7552 mpowell@InfiniteEnergyCenter.com