Mar 3

Infinite Energy Center announces partnership with LIT Vodka






DULUTH, Ga. (March 2, 2020) – Infinite Energy Center announces a new partnership with Georgia-distilled, LIT ULTRA PREMIUM VODKA.  The LIT Lounge will debut for the Post Malone concert on Tuesday, March 3 and will be open for all events for suite holders, club members and club level ticket holders.  This sponsorship ignites the start of a multi-year commitment which includes the branding of the entire Club Lounge and the VIP entrances. As the official featured vodka of Infinite Energy Center, LIT ULTRA PREMIUM VODKA will receive product placement, interior signage, and digital marketing assets.


“We are excited LIT ULTRA PREMIUM VODKA chose the Infinite Energy Center to

showcase their product,” says general manager, Joseph Dennis. This partnership provides a great opportunity for guests to socialize in the LIT Lounge, as well as enjoy a perfected ultra- premium vodka while attending events.


LIT Lounge is located on the club level and has a birds-eye view of the front lobby and the Arena floor. The Lounge provides luxury seating and excellent food and beverage options, featuring LIT ULTRA PREMIUM VODKA.


"Wow, we are very excited about the partnership opportunity with Infinite Energy Center and the years to come.  I think what we have done within the Arena is unmatched by any previous partner all the while creating a completely different atmosphere and experience for those attending an event inside the Arena,” says LITs executive vice president and director of operations, Derek Hacker.  With that said, we welcome you to come out to any event at the Infinite Energy Center to see the newly named LIT Lounge and support a Georgia brand in



Lit Vodka first entered the Atlanta market in October 2018. It is a lifestyle brand for the thrill seekers who lives life without regret.






About Lit Ultra Premium Vodka

LIT ULTRA PREMIUM VOKDA was launched in October 2018 by two close friends that reside in Columbus, GA.  The brand is distilled by Ghost Coast Distillery in Savannah, GA and is a grain based Vodka distilled 10 times.   In 2019, the brand looked to expand their footprint into more of the Southeast market, thus launching the Memphis, TN market in October 2019 in conjunction with a partnership with the Memphis Grizzlies. Since the launch, LIT Ultra Premium Vodka has become the Official Vodka for the Infinite Energy Center in Gwinnett County and most recently a Proud Partner of the Atlanta Braves. LIT Vodka, is not just another Vodka but a lifestyle brand for those Vodka consumers seeking to live their best life by Living In Today. Please visit or find us on Instagram at GetLitVodka.


About Infinite Energy Center

Just minutes outside of Atlanta, Infinite Energy Center’s 118-acre campus can accommodate a variety of events from concerts, performances, meetings, trade shows, conventions, banquets, and celebrations. The multipurpose campus includes an amazing 13,000- seat arena (Infinite Energy Arena), an intimate 708-seat theater (Infinite Energy Theater), 23 versatile meeting rooms, a 50,000-square- foot exhibit hall, and a 21,600-square-foot grand ballroom (Infinite Energy Forum). ). The campus, operated by the Gwinnett Convention and Visitors Bureau, distinguishes itself by hosting a diverse range of events, including the ECHLs Atlanta Gladiators, NLLs Georgia Swarm, Carrie Underwood, Justin Timberlake, Ron White, JapanFest, J. Balvin, Paul McCartney, George Strait, Eric Clapton, NCAA Women’s Gymnastics Championships, Disney On Ice, U2, Orange Conference, Beyoncé and more. For a full list of events, please visit



Press Contact: Marcia Powell

Infinite Energy Center

(770) 813-7552