Jan 15

Infinite Energy Center announces a new beverage partnership with Coca-Cola


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DULUTH, Ga. (January 15, 2019) – Infinite Energy Center announces a new long-term partnership with Atlanta Coca-Cola Bottling Company, making them the exclusive non-alcoholic beverage partner for the Center’s venues including the Arena, Forum, and Theater.  Under the terms of this agreement, Coca-Cola will provide the venues with a wide variety of products including soft drinks, water, sports drinks, teas, coffees, juices and other beverage options. Specific terms of the agreement have not been disclosed.

“Coca-Cola is elated about our new long-term partnership with Infinite Energy Center, which is a natural fit in bringing refreshing times to our customers and consumers in the Duluth area,” said Mike Suco, Vice President of the East Region for Coca-Cola Bottling Company UNITED.  Atlanta Coca-Cola is a sales center of Coca-Cola UNITED, which is the fourth largest bottler of Coca-Cola beverages in the U.S. 

“We are thrilled to provide our guests and fans the familiar hometown Coca-Cola brand,” says General Manager of Infinite Energy Center, Joey Dennis.  “This partnership will amplify the energy and excitement of the new campus developments that are underway.”

The long-term commitment for both parties will offer unique marketing, promotional, and activation opportunities.  Onsite conversion of equipment around campus is already underway.


About Coca-Cola Bottling Company UNITED, Inc.

Coca-Cola Bottling Company United, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the second largest privately held Coca-Cola bottler in North America and the fourth largest bottler of Coca-Cola products in the U.S.  The Company is engaged in the production, marketing and distribution of a diverse portfolio of leading sparkling (Coca-Cola®, Diet Coke®, Coke Zero Sugar®, Dr Pepper®, Sprite® and Fanta®) and still (smartwater®, Dasani®, POWERADE®, BODYARMOR®, Gold Peak®, Monster® and Minute Maid®) non-alcoholic brands under exclusive franchise agreements principally with The Coca-Cola Company® and Dr Pepper Snapple Group®. 

Since inception, Coca-Cola UNITED has remained true to its foundational core values of: Quality, Excellence, Integrity and Respect.  For more than 116 years, local relationships, personalized customer service, and strong community engagement have been the foundation of our business. 

Coca-Cola UNITED has approximately 10,000 associates located in more than 60 facilities across six southeastern states (Alabama, Florida, Georgia, Louisiana, Mississippi and Tennessee). Historically significant franchises within our Coca-Cola UNITED family include Columbus, Georgia, development site of the original Coca-Cola formula; Chattanooga, the world’s first Coca-Cola bottler; and Atlanta, home of the worldwide Coca-Cola System.  www.cocacolaunited.com.

About Infinite Energy Center

Just minutes outside of Atlanta, Infinite Energy Center’s 118-acre campus can accommodate a variety of events from concerts, performances, meetings, trade shows, conventions, banquets, and celebrations. The multipurpose campus includes an amazing 13,000-seat arena (Infinite Energy Arena), an intimate 708-seat theater (Infinite Energy Theater), 23 versatile meeting rooms, a 50,000-square-foot exhibit hall, and a 21,600-square-foot grand ballroom (Infinite Energy Forum). The campus, operated by the Gwinnett Convention and Visitors Bureau, distinguishes itself by hosting a diverse range of events, including the ECHL’s Atlanta Gladiators, NLL’s Georgia Swarm, Carrie Underwood, Justin Timberlake, Ron White, JapanFest, J. Balvin, Paul McCartney, George Strait, Eric Clapton, NCAA Women’s Gymnastics Championships, Disney On Ice, U2, Orange Conference, Beyoncé and more.

Press Contact:
Marcia Powell
Infinite Energy Center
(770) 813-7552
[email protected]