Coke named Infinite Energy Center’s exclusive non-alcoholic drink provider
By: Curt Yeomans
Published: January 15, 2019
The Infinite Energy Center announced Tuesday that visitors will get to share Cokes with friends for a long time to come after the entertainment venue entered a new long-term partnership with the beverage giant.
The deal between the center and the Atlanta Coca-Cola Bottling Company makes Coke the exclusive non-alcoholic beverage partner for events held at the Infinite Energy Arena, Infinite Energy Forum and Infinite Energy Theater. The center did not specify how long the agreement will last, other than to say it is a long-term agreement.
“We are thrilled to provide our guests and fans the familiar hometown Coca-Cola brand,” Infinite Energy Center General Manager Joey Dennis said in a statement. “This partnership will amplify the energy and excitement of the new campus developments that are underway.”
Equipment on the Infinite Energy Center campus is already being converted to reflect the new relationship between the center and Coke. As part of the partnership, officials from the center and soft drink company said there will opportunities for both sides to do “unique” marketing, promotional and activation opportunities.
“Coca-Cola is elated about our new long-term partnership with Infinite Energy Center, which is a natural fit in bringing refreshing times to our customers and consumers in the Duluth area,” Coca-Cola Bottling Company UNITED Vice President of the East Region Mike Suco said in a statement.