Published: October 30, 2009

We are super excited to announce the 2009 Challenger Tour Championships presented by Dickies, one of the most desired event titles in the PBR, will now kick off the elite 2010 Built Ford Tough Series (BFTS) season...

On November 20-22, 2009, the BFTS tour will make its first stop of the season at the Arena at Gwinnett Center in Atlanta, Ga., combining two premier events into one marquis stop. Fans will have the opportunity to see the world’s best riders competing for $500,000 in prize money—PBR’s 2nd largest payout—and will be witness to one of the most intense, action-packed bull riding that the PBR will put on all year with more cowboys, more bulls, and more rides and wrecks than a true fan could ever ask for!

Bull riding action will get underway on Friday, November 20 at 8 p.m., Saturday, November 21 at 7:50 p.m., and on Sunday, November 22 at 2 p.m. $500,000 will be up for grabs as top PBR superstars from around the world will compete against the toughest bovine athletes that the PBR has to offer.